A big well done today to ASOS, who have announced plans to start showing the same clothes on different sizes and shapes of models.
Because we all know that a dress we buy online isn’t going to look the same as it does on the model…don’t we?
So, won’t it be nice to see the effect of wider hips or a bugger bust or shorter legs on clothes before we buy them?
More importantly it’s a recognition that women do come in all shapes and sizes, and that we want to see all shapes and sizes reflected in our decision making process.
Naturally it’s going to take a while to roll out across the entire website, but it’s already a great start. Other retailers take note!
Thanks, as always, for reading! x