PRODUCT REVIEW: Loreal Magic Touch

I’ve had a few silver hairs near my hairline since I was in my mid 20s, and they’ve never really bothered me that much because they’re not noticeable, and anyway, I colour my hair. In the past couple of years that “few” has multiplied to “a few more” and they’ve also sent an invitation to some of their friends in my parting (as wonky and changeable as it is), and although I wouldn’t class myself as “going grey” <<shudder>> there’s no denying that they’re there. And sometimes I just can’t be assed to colour my hair (winter makes me lazy, don’t judge, ‘kay?) but I don’t want them glistening at me through my ebony locks (that sounds super romanticised, for what is actually Bitter Sweet Chocolate from the Schwarzkopf Live range).

Anyway, I spotted Loreal Magic Retouch on special offer in my local Boots, and at £5 (instead of the usual £8.99 price tag) I thought I’d give it a go.

I bought the black shade, because my hair is as near as dammit, certainly more black than brown, and got super excited at the prospect of not having to dye my hair as often (I told you, lazy). Here’s what the blurb says:

The pinpoint micro-diffuser precisely targets greys and the rich colour pigments give you perfectly blended coverage. Our 1st instant root concealer spray, Magic Retouch conceals greys and roots in just one quick spray – when, where and how you need it. 3 seconds to flawless roots!

Perfectly matches and blends with leading shades, even salon colour

From light blonde to black hair

Lasts until washed out

No transfer, lightweight formula

Up to 30 uses

How to use

Shake well before use.

Keep the product upright.

Apply to dry, styled hair.

Hold can approximately 10cm from hair & spray roots in a light stream.

Don’t overspray. A small amount is enough.

Allow to dry before touching your hair.

Oh, and it also says to keep out of the reach of children, but seeing as I don’t know any kids who are suffering the affliction of early aging, that shouldn’t be a problem.

So, the instructions say to hold the bottle 10cms away from your hair and spray, but if you do that at your roots, your face is going to get sprayed too, right? Even with the nozzle, which is supposed to make application more targeted, you still get splodges on your forehead (as ably modelled by myself here in a before and after stylee, you’re welcome).

See the speckles on my forehead on the right? That’s overspray on my forehead, not a batch of freckles.

The colour itself is ok, it certainly blends in well with my (non) natural hair colour although it didn’t give complete coverage. I suppose you could apply more, but it does make your hair feel a bit powdery and claggy, like dry shampoo but obviously you can’t brush it out as you do with dry shampoo because that would defeat the object of the colour molecules. And, despite it’s claims, it doesn’t last until you next wash your hair. After a night in bed mine had completely worn off (although it hadn’t stained the pillow, which is a plus, so not sure where it actually went?!)

To conclude, I’m not overly impressed and I don’t think I would buy it again. I’m just going to have to be less slovenly and start dyeing my bonce more regularly instead!

Thanks, as always, for reading! x

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