I’m a sucker for a H&M sale email

I’ve mentioned before that I’m a sucker for a sale email, which basically means I’m always tempted by something (sales are just all the time these days! What happened to twice a year?)

I’ve also mentioned that the H&M sale makes my little heart palpitate with joy and excitement, for there is many a bargain to be found.

A few weeks ago was no exception. They reeled me in with a 50% “flash sale” email. Not even any pictures. Just a red block and 50% in white text.

Well, who am I to resist?

It just so happens that, in succumbing to their not very imaginative at all marketing, I discovered my new favourite dress. This isn’t a term I use lightly, as I have a lot of favourite things, but this is just wonderful. Better still, it was reduced from £24.99 to £12.99.H&M floral dress

The dress has one of my much loved features – shirring. The cuffs are shirred, the shoulders are shirred and the waistline is shirred so you can create that poufy blouson style that is so very flattering.

H&M floral dress detail

The colours are delicate but the print is bold, and the fabric is soft and flowing. I wore it immediately out to lunch with black opaques, black suede Jeffrey Campbell-a-like lace up shoe boots and a leather jacket. I loved it so much that I fell asleep in it after lunch (ok, this may have been wine rather than love related) and I already can’t wait to wear it again.

It’s only failing is that it will need ironing. I don’t really do ironing. But I will make an exception on this occasion.

Thanks, as always, for reading! x

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