Like a lot of people, my early love affair with Primark has waned considerably. There was a time when I was afraid to go in because I knew I would buy so much. It was all so cheap and the stock changed so quickly and there was always something that was worthy of a look (and usually a purchase).
Then it seemed to go downhill. Prices went up and quality went down. Way down. Wonky hems, thin fabrics, tacky prints and general rubbish-ness. Stuff that couldn’t even be justified by “it’s ok for the money”. Because, pricewise, it didn’t seem that cheap anymore. H&M had much better stuff for similar (or lower) prices.
And none of this was helped by the fact that Primark in Birmingham Is such a jumble sale. God awful space with clothes all over the floor, messy rails, horrible changing rooms. Just vile.
I had, in my head, declared myself done with the whole shebang. And I stuck to it really well…at least until the next time I passed a Primark (in my defence I was looking for sunglasses, and because I’m such a klutz and also a cheapskate I only ever buy mega cheap sunnies). So I went in to do my annual stock up on aviators and it would have been downright rude to not have a little mooch around.
Maybe it’s because it was a nicer Primark – tidy, well lit, spacious; everything that Birmingham isn’t. Maybe it’s because it was a grey rainy day outside and I was seduced by summer clothes. Whatever it was, I was impressed! Lots of festival looks, bright colours and boho vibes.
So, what did I buy?
Some pretty undies.
An optimistic amount of sunglasses! (I only ever buy cheapies as I have a habit of sitting on / scratching losing them).
A jewellery hanger, false eyelashes (which I’m rubbish at, but I have a plan) and a set of midi rings
The rings are especially pretty.
And, finally, what I thought was an unseasonal but fateful jumper purchase (last one, my size, half price) but, based on today’s weather, I could totally be wearing now.
Quite restrained actually; in part because I was too lazy to take my tights off and try things on properly (it had been a long day and my shoes were awkward to take on and off as well), although I would have made an exception for the cute ra-ra dress in the fist image, if they’d had my size.