**DISCLAIMER – this post is not an attack on people who fundraise. I think they’re incredibly admirable and, without them, cancer charities would severely suffer**
I have a bee in my bonnet. It’s about the way fund raising for cancer charities is portrayed in the media.
First of all, let’s take a step back. The fact that fundraising is necessary at all really grinds my gears. Kids baking cakes and women shaving their heads and men running marathons is all great stuff, but the fact that research and support for such a vile, in-discriminatory, debilitating, life changing killer disease like cancer has to be funded by the public is appalling. When you look at the amount of money that is spent on war, footballers wages and Hollywood films, and then see that cancer charities are asking for donations to continue life saving work; well, something doesn’t add up there. The same can be said for many charities. I work in the sight loss industry, and some blind people rely heavily on charities like RNIB and Guide Dogs to level the playing field with sighted people for a physical disability that isn’t their fault. But that’s another post.
So, cancer charities are very necessary and very worthwhile.
My problem is the way in which the media encourages people to get involved, in this whole fun, uplifting show of bravado that “together we’ll beat cancer.” My current bug bear is with Absolute Radio, who are promoting a comedy show to raise money for Macmillan Cancer Support. The advert goes something along the lines of “we’re going to show cancer who’s boss – it’s us.”
It fucking well isn’t us at all. Statistically, the chances of being affected by cancer (that’s having it yourself or knowing someone who does) used to be 1 in 3. Now it’s that 1 in 2 people will get cancer. Not even be affected by it. Actually get it. I know a couple who both have cancer, now, at the same time. The guy has been told his is incurable, and while dealing with that, his wife got diagnosed with breast cancer, had a mastectomy and has just started chemotherapy.
That isn’t us “bossing” cancer.
The radio adverts for Macmillan coffee mornings also pissed me off “oh I’ll have a slice of cake then, if it means beating cancer”. For fuck’s sake, stop trivialising it. These adverts, with their airy fairy-ness, don’t represent the gritty reality of people being unable to eat, sleep or walk because their body is being ravaged by tumours. They’re making cancer into a sociable excuse to get together or a reason to bake some cakes and make yummy noises.
I’m not saying the fundraising efforts, and the encouragement to make them happen, should stop. Of course it shouldn’t; it’s an integral part of treating what is a global problem. I’m just saying I wish the reasoning behind these efforts wasn’t delivered in such a fluffy, softly softly way. And I know that’s because I saw what my Dad went through after his cancer diagnosis, and because I watched him deteriorate mentally and physically up until his death. And it’s because I’m bitter that all the cancer research in the world couldn’t save him. And it’s because I’m cynical, and I actually believe that a cure for at least some cancers already exists. And it’s because I can’t believe governments won’t sanction the use of cannabis oil to help cancer patients, in spite of it’s proven palliative and sometimes curative effects.
But mainly it’s because cancer is one of the most serious and worst things many of us will ever have to face; either personally or by association. And giving it a fascia of having fun isn’t doing justice to how life changing and damaging it is.
Here’s an idea for a marketing campaign.
“Cancer is evil and deadly and we want to support people affected by it, which we can do with your donations. Please give generously, either personally or through sponsored events. Thanks”
Thanks, as always, for reading. x